Privacy Policy
Last updated: December 5, 2025
1. Introduction
HomeSelf ("we", "our", or "us") operates the homeself.ai website and the HomeSelf Protocol. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
2. Information We Collect
2.1 Information You Provide
- Account information (name, email, password)
- Property listings (address, description, photos, documents)
- Payment information (processed securely via Stripe)
- Communications (messages, support requests)
2.2 Automatically Collected Information
- Device information (browser type, operating system)
- Usage data (pages visited, features used, search queries)
- IP address and approximate location
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Generate Trust Scores and AnswerPacks for listings
- Respond to your comments, questions, and support requests
- Send you technical notices and security alerts
- Detect, prevent, and address fraud and abuse
- Comply with legal obligations
4. AI Processing of Your Data
HomeSelf uses artificial intelligence to process your property data. This includes:
- Photo Analysis: AI vision models analyze property photos to detect features, room types, and quality indicators.
- Document OCR: AI extracts text from uploaded documents (energy certificates, cadastral records) for verification.
- Trust Score Computation: Automated scoring based on data completeness, verification status, and freshness.
- AnswerPack Generation: Structured data summaries created for AI assistant consumption.
AI processing is essential to the HomeSelf Protocol. By using our service, you consent to this automated processing. You may request human review of any automated decision by contacting support.
5. Data Sharing and Disclosure
We may share your information in the following circumstances:
- Public Listings: Property information you choose to publish is publicly accessible via our website and API.
- Service Providers: With third parties who perform services on our behalf (Stripe for payments, cloud hosting providers).
- AI Systems: Structured listing data (AnswerPacks) may be consumed by external AI systems accessing our public API.
- Legal Requirements: When required by law or to protect our rights and safety.
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. Published listings remain in our registry until you unpublish them. After account deletion, we may retain certain information as required by law or for legitimate business purposes.
7. Your Rights (GDPR)
If you are in the European Economic Area, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at privacy@homeself.ai.
8. Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
9. Cookies
We use cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts. You can control cookies through your browser settings. Essential cookies required for the service to function cannot be disabled.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy, please contact us at:
HomeSelf
Email: privacy@homeself.ai
Website: homeself.ai
12. Company Information
Manager Ads OÜ
Registry code: 16651389
VAT number: EE102590081
All rights reserved.