AI-Mediated Revenue Share (AMRS)
AMRSProportion of Revenue Attributable to AI-Mediated Allocation Channels
Proposed hypothesis — not yet testedpublished
AMRS measures revenue share from AI-mediated channels.
By Marco Patrone
amrsai_revenue_sharechannel_dependencefinancial_bridge_metric
Definition
AMRS measures what proportion of an entity's revenue is attributable to AI-mediated allocation channels. Higher AMRS indicates greater dependence on AI for demand.
AMRS assesses what proportion of revenue comes from AI-mediated allocation channels. Higher AMRS indicates greater AI dependence.
Conceptual Formula
AMRS = revenue_from_ai_channels / total_revenue.Methodology
Type
index construction
Data Sources
syntheticrevenue attribution
Confidence Level
medium
Description
AMRS = revenue_from_ai_channels / total_revenue.
Limitations
- Channel attribution is challenging
- AI-mediated classification is heuristic
Key Takeaways
Key Points
- AMRS scales 0-1
- Channel dependence measure
- Complements ZCEI
Target Audience
firmsinvestorsanalysts
Relevance Tags
amrsai_revenue_sharechannel_dependencefinancial_bridge_metric
Source Paper
Citation
For the AI-Mediated Revenue Share (AMRS), see HomeSelf Research (2026), The Zero-Click Economy.