Paid Demand Dependency (PDD)
PDDShare of Measurable Demand or Revenue Dependent on Paid or Commissioned Channels
PDD measures share of demand dependent on paid or intermediated channels.
Definition
PDD measures the share of measurable demand or revenue dependent on paid or commissioned channels. PDD = Paid and Commissioned Demand or Revenue / Total Measurable Digital Demand or Revenue. Lower PDD indicates more owned-channel performance.
PDD quantifies reliance on paid media and intermediated distribution. Lower PDD indicates stronger owned-channel performance and lower distribution costs.
Conceptual Formula
PDD = Paid and Commissioned Demand or Revenue / Total Measurable Digital Demand or Revenue.Methodology
Type
index construction
Data Sources
Confidence Level
high
Description
PDD = Paid and Commissioned Demand or Revenue / Total Measurable Digital Demand or Revenue.
Limitations
- Requires attribution tracking
- Indirect measurement excludes untracked
Key Takeaways
Key Points
- PDD scales 0-1
- Lower indicates less dependency
- Channel mix diagnostic
Target Audience
Relevance Tags
Source Paper
Citation
For the Paid Demand Dependency (PDD), see HomeSelf Research (2026), The Balance-Sheet Economics of AI-Mediated Demand.