Representation-Adjusted Acquisition Cost (RAAC)
RAACFull Acquisition and Distribution Cost Per Qualified Outcome When Representation Is Treated as Operating Infrastructure
RAAC measures full acquisition cost including representation infrastructure.
Definition
RAAC measures the full acquisition and distribution cost per qualified outcome when representation is treated as operating infrastructure. RAAC = (Paid Media Costs + Portal or OTA Commissions + Representation Operating Costs) / Qualified Demand Outcomes. RAAC captures the true cost of demand acquisition when representation quality affects channel mix.
RAAC quantifies the total cost per qualified outcome, including paid media, commissions, and representation operating costs. Reveals true acquisition economics when representation affects channel efficiency.
Conceptual Formula
RAAC = (Paid Media Costs + Portal or OTA Commissions + Representation Operating Costs) / Qualified Demand Outcomes.Methodology
Type
index construction
Data Sources
Confidence Level
medium
Description
RAAC = (Paid Media Costs + Portal or OTA Commissions + Representation Operating Costs) / Qualified Demand Outcomes.
Limitations
- Requires allocation of representation costs
- Qualified outcome definition varies
Key Takeaways
Key Points
- RAAC is currency-denominated
- Includes representation as operating cost
- Diagnostic for margin pressure
Target Audience
Relevance Tags
Source Paper
Citation
For the Representation-Adjusted Acquisition Cost (RAAC), see HomeSelf Research (2026), The Balance-Sheet Economics of AI-Mediated Demand.