Visibility Transmission Gap (VTG)
VTGDifference Between Visibility-Based Exposure and AI-Mediated Consideration Inclusion
Proposed hypothesis — not yet testedpublished
VTG measures the visibility-to-allocability gap.
By Marco Patrone
vtgvisibility_gapallocability_gaptransmission_metricsilent_exclusion
Definition
VTG captures the gap between how visible an entity is (human-accessible) and how often it appears in AI-mediated consideration sets. Positive VTG indicates visibility without allocability.
VTG captures the disconnect between human-accessible visibility and AI-mediated consideration inclusion. Positive VTG indicates visibility without allocability.
Conceptual Formula
VTG(e) = visibility_exposure - ai_consideration_frequency.Methodology
Type
index construction
Data Sources
syntheticvisibility tracking
Confidence Level
medium
Description
VTG(e) = visibility_exposure - ai_consideration_frequency.
Limitations
- Visibility measurement varies by method
- AI consideration frequency estimation is proxy
Key Takeaways
Key Points
- VTG can be positive or negative
- Zero indicates balanced visibility-allocability
- Positive indicates allocability gap
Target Audience
firmsmarketing professionalsinvestors
Relevance Tags
vtgvisibility_gapallocability_gaptransmission_metric
Source Paper
Citation
For the Visibility Transmission Gap (VTG), see HomeSelf Research (2026), The Zero-Click Economy.