Distribution Dependency (DD)
The share of demand or revenue dependent on paid, commissioned, portal, OTA, or other intermediated channels.
Description
Distribution Dependency measures reliance on intermediated channels for demand acquisition or revenue generation. High DD indicates vulnerability to channel cost inflation, platform dependency, and margin compression. DD is driven by Computational Demand Leakage and contributes to Acquisition-Cost Inflation. As AI systems mediate more discovery, DD may increase for operators with Representation Deficit and decrease for those with high AI Eligibility.
Related Concepts
Related Primitives
Computational Transmission Gap (CTG)
CTG = PD - RD — The portion of potential economic demand that is lost due to exclusion, friction, or gaps in AI-mediated channels. Also referred to as Computational Demand Leakage.
Platform Dependency (PD)
PD — The extent to which AI-mediated access and allocability depend on specific platforms, infrastructures, or intermediaries.
Acquisition-Cost Inflation
A persistent increase in acquisition or distribution cost per qualified outcome associated with greater reliance on paid or intermediated demand channels.
Contribution-Margin Compression
A reduction in contribution margin caused by increased variable acquisition and distribution costs, holding other relevant factors constant.